Oats Industry Will Rise Due to Growing Popularity of Functional Foods and Beverages

The oats market is likely to reach USD 10.8 billion by 2030, at a CAGR of 5.11%, and is segmented by form, application, distribution methods, and region.

Market Insights:

According to MRFR analysis, the global Oats Market is expected to register a CAGR of ~5.11% from 2022 to 2030 and hold a value of over USD 10.8 Billion by 2030.

Many people all over the world consider oatmeal to be one of the best morning cereal options. It is well-known for having a large number of starchy carbohydrates, vitamins, protein, minerals, and dietary fiber, among other important nutrients. Typically, oatmeal is eaten with milk, almonds, berries, and other fruits and vegetables. Oatmeal contains more than 26 bioactive chemicals and a high concentration of antioxidants, which protect the body from several chronic diseases such as cancer, diabetes, and heart disease. Given its simplicity in preparation and high nutritional value that is good for the body, oatmeal is frequently chosen by consumers leading extremely busy lives. The Covid-19 pandemic crisis has caused a lot of issues for the industry. Industries were closed for lengthier periods due to shutdowns, which cost money. The economies of the countries have also suffered. Due to this circumstance, numerous nations and countries are experiencing economic problems. The global pandemic scenario has had an impact on the global Oats Market as well. The government lockdown had a significant impact on supply chain operations. Market competition and service restrictions have eventually had a negative impact on consumer demand for oats. However, the process of distribution was unaffected because the government permitted the distribution of food items through an internet platform.

Regional Analysis:

The largest share of the global oats market is in North America, followed by Europe. The market for oats is experiencing favorable growth as a result of popularity brought on by rising health consciousness and quality food consumption habits from the developed nations of these regions. The main nations that export oats are the United States, China, Saudi Arabia, France, and India. The development of the market in these countries is also being fueled by newly established exchange networks and a need for high-quality food.

Market Segmentation:

The global Oats market has been segmented into Form, Application, and Distribution channels.

Based on Form, the market has been segmented into Regular/Flakes, Powder/Flour, Bar, and Others. Standard/chips Oats have a lot to offer when it comes to making the most of them as breakfast cereal.

Based on Application, the market has been segmented into Food ingredients, Bakery Confectionery, Healthcare Products, and Personal Care Products. Based on the demand for sound-cooked food and candy store items, the bakery confectionery segment dominates the global market among these categories.

Based on Distribution Channel, the market has been segmented into Store Based (Supermarkets/Hypermarkets, Specialty Retailers, Convenience Stores, and others), and by Non-Store Based (E-Commerce). Deals made through store-based channels dominate the market due to consumers' favorable one-stop shopping experiences.

Key Players:

Some of the Key Oats Market Players are The Quaker Oats Company, Blue Lake Milling Pty Ltd, Grain Millers Inc, Morning Foods Ltd, General Mills Inc, Avena Foods Limited, and Richardson International.

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Cassie Tyler

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