A conversion rate in Google Ads is when a user performs some specified action after viewing a display network ad or after clicking an ad, such as installing a mobile app like mobile games, purchasing a product, etc. in simple words, the conversion rate is the percentage of visitors to your site. In this article, you will acquire knowledge of the top seven google ad hacks that will help you to double the conversion rate.
1-Use exclusions and negative keywords
Goggle gives you full freedom to run your ads as your wish when we talk about ad optimization. And Exclusion includes all those websites and mobile apps where you do want your ad to appear. Negative keywords are keywords that we don’t want to show our ads when the audience uses them. When we use negative keywords, our ad won’t show up when people search for those particular keywords. Using negative keywords, you also save money, time, and the content will be only visible to the interested customer to lead to conversions.
2-Use remarketing as a part of CRO strategy
Using remarketing as a part of your CRO strategy increases your brand awareness, interaction with the customers, increases brand awareness, and creates a better return on investment. Remarketing focused on building lasting brand awareness, lead nurturing, and top-of-the-mind recognition. But what is remarketing? It works as a tool to advertise your service to people who are already familiar with your products and services. So in this way, it helps in increasing the conversion rate
3-Test your landing pages regularly
The landing page conversion rates tell you how well you are doing. A landing page is a page a visitor arrives at on your website after clicking on the ad. Every marketer should be experimenting regularly on landing pages. The best way is to focus on what the value and relevance are for the visitors. To know how well each landing page is performing, you have to test the landing pages by A/B testing.
4-Call only campaigns
A Call-only campaign means to encourage the customers towards your services, products, and brands through calling. If you are running a real estate business, then a call campaign can be the best option for your property buyers. It will also help to increase the traffic and conversion rate.
Competitive analysis is a critical part of any CRO program. It helps you to understand what’s your customer think about your competitors. When you analyze your competitors, you can learn from their strengths and weakness also.
6-Implement click (click-through rate)
Click-through rate is the percentage of total ad views that result in clicks. If you improve your CTR your conversion rate will increase automatically. You can improve your CTR by using the best ad extensions and by utilizing smart bidding strategies.
7-Optimize quality score
Quality score is an estimation to explain the relevance of your keywords to the search queries. Quality score is the indicator of which areas to focus on to improve ad quality. Therefore, Improving your quality score helps you in increasing conversion with google hacks.
Google ad is an effective way to get traffic to your website. You have seen 7 google hacks through which you can double your conversion rate to know more google hacks and for any query. You can contact us anytime. Our team”envora” will help you and provide you service on the same.