Promote Elderly Products and Services Within A Functional Context
As the population ages, senior marketing is becoming an increasingly important aspect of businesses. By targeting the elderly demographic, companies can tap into a new customer base and provide products and services that are specifically tailored to their needs. However, it is important to promote these products and services within a functional context. That is, they should be marketed as solutions to problems that seniors may have in their daily lives. By doing so, companies can ensure that seniors are aware of the products and services available to them, as well as how they can benefit from them. Read our article for more information!
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