Search engine optimization is not a rocket ride to the top of search engine rankings, and true search engine optimization is a long term strategy. Understanding the basics of search engine optimization is not really that difficult to do but excelling at it may take a little bit of work on the part of the website designer. The goal of search engine optimization is to place websites as high as possible in search engine listings because most web surfers do not scroll past the first and second web pages of a site. Search Engine Optimization or SEO is the process of apply changes to a website in order to take advantage of an algorithm with the goal of ranking higher in search engines like Google, Bing or Yahoo for a website's most relevant search terms. Also SEO or Search Engine Optimization is the process of improving a website's position in a search engine for specific keyword phrases.